Facebook Strategy for a Tech Startup
High Performers
A tech start up needed some quality Facebook ads to help build a strong, relevant following. In addition to writing the copy for these ads, I came up with the creative concept and directed the graphic designer on the visual aspects. We A/B tested multiple variations and these two performed best.
These ads ended up gaining the client over a thousand relevant likes for less than 20 cents a like (less than 90% of similar ad sets on Facebook), putting the project well under budget.
A Fierce Feline Facebook Post
This was a Facebook post I created for OneFaceIn (including directing their designer on the graphic). We used a human face in all their posts. But to create an element of surprise, and to have a little fun, I used the face of a cat and got comedic with the copy. It probably helped that A LOT of people love cats. :)