Email and Brand Voice Project for Hips & Curves

Is This From My Bestie?

This email is part of a welcome series revamp I did for this brand. It was part of a larger re-branding project. ‚ÄčThe brand genuinely wanted to make full-figured women feel cared for and empowered, like they had a friend and advocate in the brand. This email does the job by warming up the right audience. Below it is a social media post I created to help with market research.

Cost-Effective Market Research

Hips and Curves wanted to speak to their target audience like their best friend would. To get a better feel for how their best friend might show up and speak, I used social media.