A Brand Voice Shift for Blue Nile

Putting the Joy in Jewelry

Blue Nile is becoming an everyday luxury brand. This calls for a brand voice that's elevated yet approachable. The copy below is fresh, sophisticated and a little playful—since jewelry is meant to be fun.

Display Ads

Product Branding

Note: This copy was originally formatted into sections with headlines to make it easy to read.

Emails

Website Copy

Instagram Story

Paid Social Ads